# Email Sequence — 19 emails over 4 weeks **From name:** Nichole · Organize by Designe **Reply-to:** Nichole's personal-feeling address (`nichole@…` not `hello@…`) **Tone:** First-person, gentle, conversational. Read it out loud — if it doesn't sound like Nichole, rewrite. --- ## WEEK 1 — Warm-up (Hot segment only, ~150–250 people) The whole point of week 1 is to wake up the email domain. Ask for replies. Don't sell yet. --- ### E1 · Tuesday — "Can I ask you something?" **Subject:** can I ask you something? **Preview:** No agenda. Just a question. > Hi [first name], > > I'm putting something together I haven't tried before, and before I tell anyone about it, I want to ask one question of the people who already know my work. > > **What's the one room in your home that, if it were finally settled, would change the way the rest of your week feels?** > > Just hit reply with a sentence or two — I read every one. I'll tell you what I'm building soon. > > — Nichole > *Why this email exists:* domain warm-up. Replies are the strongest deliverability signal Gmail looks for. Skip this and weeks 3–4 land in spam. --- ### E2 · Thursday — Story + soft introduction **Subject:** the woman with seven sets of dishes **Preview:** Why I'm thinking about my whole year differently. > Hi [first name], > > A few weeks ago I helped a client work through her grandmother's china — seven full sets, stacked in cabinets where her family's actual dinnerware should have lived. > > She wasn't disorganized. She was loyal. To a memory that asked too much storage. > > When we finished, she told me: "I think I've been waiting for permission." > > I've been thinking about that line for ten days. > > A lot of you have written me variations of it this year. *Permission to let go. Permission to ask for help. Permission to stop pretending the basement door doesn't exist.* > > I'm spending the next six months on a project built around that idea. I'll share more on Monday. > > Until then — if you've been waiting for a sign, this is it. Open the door. > > — Nichole --- ### E3 · Sunday — Letting Go workbook soft drop **Subject:** something small, before the bigger thing **Preview:** A workbook Kate (LMFT) and I made. > Hi [first name], > > Before I tell you about what I'm building this summer, I want to give you something to use today. > > Kate Fish — a licensed therapist I work alongside — and I made a workbook called **Letting Go with Love**. Seven journeys. Worksheets. A 5-step exposure ladder for the items you can't quite let go of. A 15-minute reset timer with ambient music. > > It's a real, gentle companion to the work. Lifetime access, $9. > > 👉 **[Open the workbook](https://letting-go.pages.dev)** > > If you've ever wished I could come live in your kitchen for a week — this is the next-best thing, and you can read it tonight. > > More on Monday. > > — Nichole --- ## WEEK 2 — Priming (Hot + Warm segments, ~800–1100 people) Build the story behind the cohort. Don't open it yet. --- ### E4 · Monday — Why I'm filming this year + community drop **Subject:** why I bought a tripod last week **Preview:** Something I've never done before. And a small invitation. > Hi [first name], > > Last week I bought a tripod. And a small mic. And blocked my calendar in a way I haven't blocked it in five years. > > Here's what I'm doing. > > I'm filming the next ten homes I work in. As a documentary. The before. The during — when a woman is standing in her closet trying to decide whether to keep her wedding dress. The after. And the months that follow, when the house actually stays settled. > > I'm calling it **The Mid-Year Reset**. Ten homes. Six months of follow-up included. Application-only. > > **One important thing:** I'm only sharing the details — pricing, what's included, how to apply, all of it — inside a small community I just opened called the **Inner Circle**. Not in my emails. Not on Instagram. There. > > 👉 **[Join the Inner Circle — free, lifetime access](https://skool.com/the-mid-year-reset-circle)** > > A heads-up while it's free: I'll be opening this up to new members at $500/year in Q4, and $1,000/year in 2027. **Everyone who joins now is locked at lifetime, no charge, ever.** > > Applications for the cohort open in two weeks. The Inner Circle is open today. > > — Nichole > *What changed:* this email now drives to Skool, not to a wait-list. The future-pricing anchor is in the email so curious-but-not-ready readers feel time pressure on the *community*, not yet on the cohort. --- ### E5 · Wednesday — The problem with how we usually do this **Subject:** why I'm done with one-time projects **Preview:** What I learned watching clients three months later. > Hi [first name], > > Eight years of doing this work and I've watched the same pattern over and over. > > A client books me. We spend two days transforming her pantry, her primary closet, her whole entryway. She cries when she sees the after. She tells me her husband is going to be so happy. > > Three months later I'll get an apologetic text. *"It started slipping the first week. By month two we were back to bins on the counter."* > > The work was right. The house was beautifully organized. What was missing was the **return**. The follow-up. The 15-minute reset, the monthly check-in, the friend who texts and says *"hey, the closet."* > > So I'm changing how I work. The Mid-Year Reset isn't a one-time project. It's six months of partnership. Ten homes. I'll have the application ready next Monday. > > One more email Friday with the full breakdown of what's in it. > > — Nichole --- ### E6 · Friday — The full picture **Subject:** the full picture: what the Mid-Year Reset includes **Preview:** I want to be transparent before applications open. > Hi [first name], > > Quick one. People are asking what's actually included before applications go live Monday. So here it is, plainly: > > **What you get with The Mid-Year Reset:** > - **A full home organizing project** — up to 24 hours on-site (typically 3 sessions). Pantry. Closets. Primary spaces. The hard rooms. > - **6 months of monthly follow-up resets** — 90 minutes each. This is what keeps the house from slipping. *I've done this for select clients privately. It's never been part of a public offer until now.* > - **A photo/video archive of your before-and-after** — yours to keep. Permission required for me to use any of it publicly. > - **A printed copy of the *Letting Go with Love* workbook** signed by Kate and me. > - **Priority access to me by text** through the 6 months — for the small questions that come up between sessions. > > **What I ask in return:** that I'm allowed to film parts of the process — your interview, before-and-afters, a short testimonial at the end. *You always have final say over what gets shared.* > > Investment: $7,997. Compared to my standard rate, this is roughly $4,000 of follow-up work folded in at no additional cost. > > 10 homes. Application opens Monday morning. > > — Nichole --- ## WEEK 3 — Open cart (All segments — Hot + Warm + Cold) Daily emails to Hot. Every other day to Warm. Wed/Sat to Cold. Klaviyo segments handle this. --- ### E7 · Monday morning — Doors are open (inside the Circle) **Subject:** applications are open — 10 homes **Preview:** Everything you need to apply is inside the Inner Circle. > Hi [first name], > > Applications for **The Mid-Year Reset** are open as of this morning. > > Here's how to find them: > > 👉 **[Step 1 — Join the Inner Circle (free, takes 30 sec)](https://skool.com/the-mid-year-reset-circle)** > 👉 **Step 2 — Inside, go to the 🎬 Cohort channel.** Pinned post has the full breakdown — what's included, the price, the value stack, the guarantee, and the application link. > > I'm running the launch out of the Circle so the women going through this together can find each other before the cohort even starts. > > Tonight at 7pm CT I'll be **live in the Inner Circle** for a 60-min walkthrough. Replay saved inside. > > Application takes about 10 minutes. I read every one personally. Selections happen by Friday. > > — Nichole > > P.S. Reminder: lifetime access to the Inner Circle is free for now. Future plans launch at $500/year (Q4) and $1,000/year (2027). Lock your spot today, even if the cohort isn't for you. --- ### E8 · Monday evening — Right after the live **Subject:** in case you missed it tonight **Preview:** The replay is up for 24 hours. > Hi [first name], > > Just wrapped tonight's live walkthrough. About 200 of you watched live — thank you. > > If you missed it, **the replay is on my Instagram for the next 24 hours.** After that it disappears. > > 👉 **[Watch the replay](https://instagram.com/organizebydesigne)** > 👉 **[Apply directly here](https://your-application-url)** > > Two questions came up the most tonight, so I'll answer them here: > > **"Is my house too far gone?"** — I promise it isn't. I've worked in homes where the entryway took two hours just to clear a path. The application isn't a judgment. It's a conversation. > > **"Can I do payments?"** — For first-week applicants, no. The full payment is what unlocks early access pricing and the 6 months of follow-up at this rate. (If you absolutely cannot, hit reply.) > > Sleeping on it is fine. Disappearing on yourself isn't. > > — Nichole --- ### E9 · Tuesday — Story (Megan's doorway) **Subject:** what Megan said in the doorway **Preview:** A story I tell when someone's nervous. > Hi [first name], > > The first time I met Megan she stood in her doorway twisting the edge of her sweatshirt. > > She'd warned me on the phone that the house was "so embarrassing." That she "used to be so organized — I don't know what happened." > > What happened was four people, two careers, a decade of life, two losses she hadn't talked about, and a basement door she'd stopped opening. > > What I told her in the doorway is what I'd tell you if you're hovering over the application right now: > > *"This isn't the worst room I've ever seen. We're going to make progress today. All you have to do is make decisions."* > > Her shoulders dropped. For the first time, she exhaled. > > Six homes still open. 👉 [Apply here](https://your-application-url) > > — Nichole --- ### E10 · Wednesday — Objection: "It's a lot of money" **Subject:** about the price **Preview:** Let me show you the math. > Hi [first name], > > A few people have replied with the same hesitation, and it deserves a real answer. > > **"$7,997 is a lot."** > > It is. Here's how I think about it. > > A standard full home organizing project with me runs about $5,000–$6,000. That's the day(s) on-site, my team, the bins and inserts, the hauling. > > The Mid-Year Reset adds **six months of monthly follow-up resets** — 90 minutes a month, six visits. At my standard hourly that's roughly $4,000 on its own. Most people who hire me don't ever get to access that kind of follow-up because I rarely sell it. > > And it adds **priority text access** for six months, the workbook signed by Kate and me, and a permanent before-and-after archive. > > **Bundled out: roughly $11,500. Cohort price: $7,997.** > > The math isn't a discount. It's bundling work I usually only do for repeat clients. > > If it's still a no — that's a real and good answer. Your home will still be there when the season is right. > > — Nichole > > 👉 [Apply](https://your-application-url) · 6 of 10 spots remain --- ### E11 · Thursday — Social proof **Subject:** what Brenda said three months in **Preview:** A note I got from a client this winter. > Hi [first name], > > Brenda was the kind of client I think about often. Her basement was three contractor bags, two wardrobe boxes of unhung clothes, and a quiet shame she didn't have words for. > > Three months after we finished, she sent me this note (sharing with permission): > > > *"I'm still in the same house. Same kids, same calendar, same job that drains me. But I noticed something this morning — I've been waking up before the alarm. I think it's because the first thing I see is a room that doesn't ask anything of me. I didn't know how loud the mess was until it stopped."* > > This is the part of the work I want more women to feel. > > If that's the kind of mornings you want — **5 of 10 homes still open.** > > 👉 [Apply](https://your-application-url) > > — Nichole --- ### E12 · Friday — The selection email **Subject:** I'm reading applications this weekend **Preview:** Last day to apply for the first-round selection. > Hi [first name], > > Quick logistics email. > > If you've been thinking about applying — **today is the last day for first-round selection.** I'll spend Saturday reading every application and reaching out to selected homes by Sunday evening. > > If you apply Saturday or Sunday, you'll be in the second-round pool, which I'll work through Monday and Tuesday. > > Cart closes Sunday night at 11:59pm CT. > > 👉 [Apply](https://your-application-url) > > — Nichole --- ### E13 · Saturday — FAQ live + last 48 hours **Subject:** live tonight at 7 — your last questions **Preview:** Casual FAQ + how to apply if you're still unsure. > Hi [first name], > > One more live tonight at 7pm CT on Instagram. Casual. No slides. Just me answering the questions that have been coming in all week: > > - "What if my house isn't far enough along to need this?" > - "What if I'm worried my husband won't agree?" > - "What if I'm in a small apartment, not a 4-bedroom?" > - "What if I cry?" (You probably will. It's fine.) > > Show up. Ask anything. **Cart closes tomorrow night at 11:59pm CT.** > > 👉 [Apply](https://your-application-url) · 4 of 10 homes still open > > — Nichole --- ### E14 · Sunday — Last day **Subject:** tonight at midnight **Preview:** I won't reopen this exactly the same way again. > Hi [first name], > > Cart closes tonight at 11:59pm CT. > > If you've been on the fence, here's the simplest version of the offer: > > A full home reset. Six months of monthly follow-ups so it actually stays. Priority text access. Your before/after archived. **Lifetime access to the Inner Circle. A 50% / month-3 guarantee** if it doesn't shift things. One spot in a small group of 10 women going through this season together. > > All of it stacks to ~$13,250 of real value. The cohort price is $7,997. > > Full breakdown is inside the Circle 👉 **[Inner Circle → Cohort channel](https://skool.com/the-mid-year-reset-circle)** > > If that's a yes — apply tonight. If not — that's a real answer too, and I'll see you next time. > > — Nichole > > P.S. If you have a question I haven't answered, hit reply tonight. I'll be at my desk until 11. --- ## WEEK 4 — The "Re-open" wave (Warm + cold) After cart closes Sunday: silence Monday-Wednesday. People who applied get their selection email. People who didn't apply get nothing for 3 days. Then on Thursday, the Batman-graph re-open. --- ### E15 · Thursday morning — "We got asked" **Subject:** ok — we got asked enough **Preview:** A short re-open, with different terms. > Hi [first name], > > Quick note. > > Sunday night I closed applications for The Mid-Year Reset and started reaching out to selected homes. Of the original 10, **8 have confirmed.** Two said yes, then their schedules shifted. > > So I have **two unfilled slots.** And in the last 48 hours about thirty of you have written me asking if there's any way back in. > > Yes — but the terms are different (and they have to be, to be fair to the women who said yes the first week). > > **Re-open until Saturday 11:59pm CT.** > > What's different: > - Same offer. Same 6 months of follow-up. > - **Payment plans now available.** Two payments or three. > - **No early-access bonuses.** The signed workbook and priority text access stay with first-week buyers only — that was the reward for moving early. > > Two homes. Three days. > > 👉 [Apply](https://your-application-url) > > — Nichole --- ### E16 · Friday — What "in" actually feels like **Subject:** what tomorrow morning feels like (if) **Preview:** A little daydream for the weekend. > Hi [first name], > > If you say yes today, here's what your week looks like. > > **Saturday:** I email you. We pick a 30-min discovery call to walk through your home (FaceTime is fine). > > **Within two weeks:** we book your first on-site session. I show up with my team. We start with the room that's costing you the most peace right now. > > **By the end of session two:** the room that haunted you doesn't anymore. You'll find yourself standing in it doing nothing on purpose. > > **Once a month for six months:** 90 minutes together to keep it. To sort the new things. To talk about the closet that "filled up again." It's the part most organizers don't sell. It's also the part that decides whether the work holds. > > Two slots. Tomorrow night closes it for real. > > 👉 [Apply](https://your-application-url) > > — Nichole --- ### E17 · Saturday morning — Final hours **Subject:** closing tonight at midnight **Preview:** No more emails after this. > Hi [first name], > > One spot remaining as of this morning. > > Closes at 11:59pm CT tonight. > > 👉 [Apply](https://your-application-url) > > — Nichole --- ### E18 · Sunday — Thank you + the workbook reminder **Subject:** that's a wrap — and a quiet thank you **Preview:** What's next. > Hi [first name], > > The Mid-Year Reset is closed. All ten homes are confirmed. > > Thank you to everyone who applied, watched the lives, replied to my emails. I read every word. This launch came together because you let me know what you needed. > > If The Mid-Year Reset wasn't for you this time, the workbook still is — and it's the part of my work I'm proudest of: > > 👉 **[Letting Go with Love — workbook + app, $9](https://letting-go.pages.dev)** > > Seven journeys, an exposure ladder for the items you can't quite let go of, a 15-minute reset timer with ambient music, and a daily check-in to track how home is feeling. Built with Kate Fish, LMFT. > > I'll see you in the inbox. Quietly. For a while. > > — Nichole --- ### E19 · Wednesday after — The "not belonging" trigger (use at your own discretion) **Subject:** Welcome — Module 2 is live **Preview:** Quick reminder for Mid-Year Reset cohort. > Hi [first name], > > Quick reminder that Module 2 of the Mid-Year Reset cohort drops in your portal tomorrow at 9am. > > If you haven't logged in yet, [here's the link](https://your-portal-url). > > See you in the group call Friday. > > — Nichole > *Why this email exists:* this is the [Strategy.txt](../Strategy.txt) "not belonging" trigger. It's an email written to cohort members but sent to the whole non-buyer list. People click the portal link, hit a "you don't have access — join the waitlist for next cohort" page. **Use only if comfortable with the ethics.** Drives waitlist signups for the next launch. > > Honest take: skip this on the first launch. It works but it can feel manipulative if the brand voice is gentle. Save it for when you're more aggressive on launch #2. --- ## Klaviyo setup notes - **Don't use GHL for these emails.** GHL is fine for one-off receipts and form notifications, but its delivery to Gmail is unreliable for cold/warm broadcasts. Klaviyo will get you 25–40% open rates where GHL gets 8–15%. - Set the From name to "Nichole · Organize by Designe" — not "Organize by Designe." - Reply-to → Nichole's monitored personal-feeling inbox. Replies are the strongest deliverability signal. - Authenticate the sending domain (SPF, DKIM, DMARC) before sending E1. Skipping this is the #1 reason launches land in spam.