# Live Call Talking Points — TWO short outlines, NOT scripts **Format:** Live inside the Inner Circle (Skool). 30–60 minutes each. No deck. No slides. **Tone above all else:** If it sounds scripted, you're doing it wrong. Talk to them like a friend at the coffee shop. Read no lines verbatim. Let the silence breathe. > **Why we replaced the webinar:** A formal 60-min webinar with slides would make Nichole freeze. She's strongest when she's just talking — kitchen table, cardigan, mug. These two lives are designed to be **conversational reveals**, not pitches. --- ## What's the same for both lives ### Setup checklist (do these the morning of) - [ ] Charge phone fully + plug in - [ ] Tripod at table height, soft natural light (kitchen table is perfect) - [ ] Cardigan / softer top — not the brand polo - [ ] Glass of water on the side - [ ] One handwritten note card with the 10 bullets — eyes up - [ ] Test Skool live with a friend 30 min before - [ ] DM the offer link to yourself so you can paste it in chat immediately - [ ] Phone on Do Not Disturb except for one trusted "ping me if it's broken" person ### The five sections (timing is approximate) ``` 0:00 — 2:00 Open · "Hi, I'm just waiting for people to come in." 2:00 — 7:00 The story · ONE specific client, told slowly 7:00 — 17:00 The offer · what it is, what it's not, what it costs 17:00 — 50:00 Q&A · read questions out loud, answer them fully 50:00 — 55:00 Close · how to apply, when it closes, see you soon ``` If the live runs short, that's fine. If it runs long, that's also fine. **Don't stretch to fill time and don't cut to make time.** The audience came for her, not for a 60-minute production. --- ## 🎤 LIVE 1 — Thursday June 4, 7pm CT **Reveals:** Surprise 1 — The Premium Cohort. Calendar closed 3 months, **10 LOCAL homes only** — the western Chicago suburbs (Aurora · Naperville · Wheaton · Geneva · St. Charles · Batavia, i.e. DuPage/Kane/Will counties), in-person delivery, **private** (no public sales page anywhere). **Inside:** Inner Circle (Skool) → 🎙 Live Replays channel **Duration:** 30–60 min ### The 10 talking-point bullets (write these on one note card, big font) 1. **Open** — "Hi. I'm going to wait a minute for everyone to come in. Say hi in chat, tell me where you're tuning in from." *(60–90 sec)* 2. **Frame** — "Tonight I'm telling you about something I've never sold publicly. Three months of my calendar. Ten homes — and these ten are local to me, here in the western Chicago suburbs. Aurora, Naperville, Wheaton, Geneva, St. Charles, anywhere driving distance. I'll tell you a story first, then I'll tell you what it is, then I'll answer everything you bring. **If you're not local — if you're listening from Charlotte or Sydney or Maine — the second reveal Tuesday is for you. Stay through tonight anyway.**" 3. **Megan's doorway** — the sweatshirt-twisting client. "I used to be so organized — I don't know what happened." The line that turned it: *"This isn't the worst room I've ever seen. We're going to make progress today. All you have to do is make decisions."* Her shoulders dropped. 4. **The pattern** — "I've watched that exact thing happen in a hundred homes. Work goes great. After-photo is gorgeous. Three months later, slipping. The work was right — what was missing was the **return.**" 5. **The shift** — "So I'm changing how I work. The Mid-Year Reset isn't a one-time project. It's six months of partnership. Ten homes. Application-based." 6. **The stack — walk through verbally, slowly:** - A full home reset (up to 24 hours on-site, my team) - Six monthly 90-min follow-up resets - Priority text access for 6 months - Photo + video archive of your before/afters - Signed copy of the *Letting Go with Love* workbook - Lifetime Inner Circle access (which closes to free Friday) - Custom labeling + bin starter kit, shipped before session 1 - A printed year-in-review photo book at month 6 7. **The price** — ``. "Standard project + six months of follow-up + text access + workbook + archive bundled out separately is ~$13K. We're sitting at `` because I'm only doing ten. The investment is set against the transformation, not the bin count." 8. **The documentary part** — "I'm filming this year. Interviews, before/afters, short testimonials. You always have final say. If you're a yes-to-work-no-to-camera applicant — apply anyway, we can talk." 9. **The guarantee** — "If you don't feel a meaningful shift in your home and your daily peace by month 3, I refund 50% AND finish the remaining three months free. I've never had a client get to month 3 and not feel it. But I'll stake my fee on it." 10. **The close** — "Application is pinned in the 🎬 Cohort channel inside this Circle. I read every one personally. I'll be reaching out to selected homes by Sunday evening. Tomorrow morning I'll send a recap email — but the replay is here for 24 hours." ### Anticipated Q&A (have rough answers ready, not memorized) | Question | Direction (don't read this) | |---|---| | "Is my house too far gone?" | No. Application isn't a judgment. Some of my best work has started in tough places. | | "Can I do payments?" | Not the first week. Full payment unlocks the early pricing. If you absolutely can't, DM me — we'll talk. | | "What if I don't want to be filmed?" | Apply anyway. We talk. You can be in the cohort without being in the documentary. | | "Will there be another one?" | Probably in fall. Probably more expensive (the math says it should be). | | "What's the difference between this and a regular project?" | Six months of follow-up, text access, the workbook, the archive, the Circle. And the price bundles all of it. | | "What if you say no?" | I might. If I'm not the right fit for your home, I'll tell you and often refer you somewhere better. That's part of the application. | --- ## 🎤 LIVE 2 — Tuesday June 9, 7pm CT **Reveals:** Surprise 2 — The DIY Cohort. $500 for 3 months, weekly call (method teach + Q&A / hotseat). **For everyone, anywhere in the world** — not gated by geography. **The $500 IS the bonus — half off the next round's $1,000 price.** **Inside:** Inner Circle (Skool) → 🎙 Live Replays channel **Duration:** 30–60 min ### The 10 talking-point bullets 1. **Open** — "Hi. I'm waiting a minute for everyone. Drop a 'hi' in chat with your favorite room in your house. Any size. Any condition." 2. **Frame** — "Last week I told you about the ten-spot. Tonight I'm telling you about the *other* thing — for the women who want my brain but not the ten-spot." 3. **Acknowledge the gap** — "I got a lot of replies last week that said something like: 'I love the work. The price isn't right. The timing isn't right. My husband isn't ready. I'm not ready to be filmed.' I heard all of it. This is for you." 4. **The reveal** — "**Take Control of Your Home — a 3-month DIY cohort.** Weekly live call inside this Circle. First half: I teach one piece of my method — same method I use in $7K homes. Second half: hotseats. You bring your room. I solve it on the call." 5. **The stack:** - 12 weekly live calls (recorded, in case you can't make one) - 3–5 hotseat slots every week — your room solved live - The full *Letting Go with Love* workbook - Lifetime Inner Circle access (which closes to free Friday) - A method that fits any size home, any starting point 6. **The price + the anchor** — "$500 today through Friday at midnight. **Next iteration is $1,000.** That's not a fake anchor — I genuinely think the next round should be at $1,000 because I'll have refined it. The $500 itself is the bonus — half off the next round." 7. **What it's NOT** — "It's not me showing up at your house. It's not the ten-spot. It's not a coaching program. It's a method + hotseat group that gets you doing it yourself the way I would." 8. **Who it's for** — "Women anywhere — Charlotte, Sydney, Maine, anywhere with internet. Women outside my service area who can't get the premium. Women local who just don't want me physically in their house. Or who want to do this *before* they ever hire me. Or who already finished a project with me and want maintenance." 9. **The Friday connection** — "Three things go away at the same midnight Friday. The premium ten-spot if it's not full (locals only). This $500 price (anyone). And free lifetime Inner Circle (both groups). Same midnight. So if you're a yes, this week is the week." 10. **The close** — "Link to join is in the chat right now and pinned in the Circle. If you have a question I haven't answered, drop it in chat or DM me. I'll be in the Circle all day Wednesday and Thursday." ### Anticipated Q&A (have rough answers ready, not memorized) | Question | Direction | |---|---| | "What if I can't make a weekly call?" | Recorded, posted within an hour. You won't be able to hotseat that week — but you can submit photos and questions for the next one. | | "What if my room is REALLY bad and I'm embarrassed?" | The point of hotseat is the reframe. The room is information, not evidence of failure. We'll work it. | | "Will you do the ten-spot AND this?" | If you can swing both — yes, you get more of me. Some women will. Most pick one. | | "Will the $500 price come back?" | No. Next iteration is $1,000. The whole point of this price is rewarding the women who move now. | | "Can my friend join with me?" | Yes. Two friends in the same cohort actually makes hotseats more useful — you become each other's accountability. | --- ## What to do AFTER each live ### Within 30 minutes of LIVE 1 (Thu Jun 4) - Save the Skool replay - Schedule E6 ("in case you missed it") in Klaviyo for 9pm CT same night - Pull one 30–60 sec clip from the live for IG (use as Wk 2 Fri story) ### Within 30 minutes of LIVE 2 (Tue Jun 9) - Save the Skool replay - Schedule E11 (DIY $500 reveal email) in Klaviyo for 9pm CT same night - Pull one 30–60 sec clip from the live for IG (use as Wk 3 Wed story) ### The next day (both lives) - Read every comment and DM. Respond inside the Circle, not via email. - Pin the strongest comment as social proof (with permission) in the 🎬 Cohort channel.