# Webinar / IG Live Script — "The Mid-Year Reset" **Format:** IG Live (or Zoom recorded → posted to IG) **Length:** 60 minutes (audience won't sit through 3 hours like XR Workout's audience would; her crowd is older, more time-pressured) **Best time:** Monday 7pm CT (top of week 3, opens cart same morning) **Replay:** Saved to IG for 24 hours; long-form version (with chapters) goes in cohort confirmation email later --- ## What Nichole needs to do beforehand - [ ] Charge phone fully + plug in - [ ] Tripod at table height in a soft-light corner of her own home - [ ] Cardigan / softer top — not the brand polo - [ ] Glass of water on the side - [ ] Notes printed (one page, big font, eyes up) - [ ] Test IG Live with a friend 30 min before - [ ] Pin a comment with the application link as soon as she goes live - [ ] Have her phone on Do Not Disturb except for one trusted "ping me if it's broken" person --- ## The five sections (timing is approximate) ### 1. Open · 5 min — "Why I'm here tonight" > *Goal: get them to feel that this is a real conversation, not a pitch deck. Audience joins Lives slowly — first 3 minutes are warm-up.* **Open with:** > "Hi. I'm just going to wait a minute for people to come in. If you're here — say hi in the comments and tell me where you're tuning in from. I want to start when we have everyone." > *Wait 60–90 seconds. Read the names out loud. "Hi Sarah. Hi Karen — yes, Naperville. Welcome."* Then: > "OK — quick frame for tonight. I'm going to do five things in the next hour: > > One: tell you why I'm doing this differently than I usually do. > Two: tell you what's actually wrong with how organizing is usually sold. > Three: walk you through what The Mid-Year Reset actually is — what's in it, what's not. > Four: take questions in the comments. I'll see them. I'll answer them. > Five: tell you exactly how to apply if it's a yes for you tonight. > > If you have to leave, the replay will be up for 24 hours. The most important thing for you to know is — applications opened this morning. There are 10 spots. They will go before Sunday. You don't have to decide tonight, but you should at least know what you're deciding about." --- ### 2. The story · 10 min — "Why I'm filming this year" > *This is the heart. Tell ONE specific story about ONE specific client, then zoom out to why she's changing how she works.* **Beats:** - "I want to tell you about Megan. She's not her real name." - Set the scene — the doorway, the sweatshirt, the words "I used to be so organized." - The detail: "I saw piles of mail, books, clothes that didn't fit anymore. But what I really saw was exhaustion made visible." - The line that turned it: *"This isn't the worst room I've ever seen. We're going to make progress today. All you have to do is make decisions."* - The shift: "Her shoulders dropped." Then the pivot: > "I've watched that exact thing happen in a hundred homes. The work goes great. The 'after' photo is gorgeous. The client cries when she sees the pantry. > > And then I'd hear from her three months later. Apologetic. *'It started slipping the first week.'* > > The work was right. What was missing was the **return.** The follow-up. The 15-minute reset. The friend who texts and says *hey, the closet.* I'd been doing it informally with my repeat clients for years — but I never sold it as part of a package. > > I'm done with one-time projects. That's why I'm doing this differently this year." --- ### 3. The teach · 15 min — "What's actually wrong with how organizing is sold" > *Earn the right to make an offer by teaching something useful. Even people who don't buy should leave smarter.* Three teaching points (about 5 min each): **Point 1 — Clutter isn't a discipline problem, it's a nervous system response.** > "Your jaw tightens. Your shoulders creep up. Your breath gets shallow. Your vision narrows — you're scanning, not seeing. That isn't laziness. That's your nervous system reading visual chaos as a threat. Trying to clean a room while your body is in fight-or-flight is like trying to do math during a panic attack." > "*This is why willpower doesn't work. You're not failing. You're regulating.*" **Point 2 — The hardest part isn't the sorting. It's the meaning.** > "I had a client with seven sets of dishes inherited from her grandmother and her mother. She never used six of them. Her cabinets were full. Food didn't fit. But she couldn't let them go because — in her words — 'they're the only thing I have left of her.' > > The kitchen wasn't her problem. Grief was. The kitchen was just where the grief had moved in. > > Most organizing advice tells you to ask 'do you use it?' — but that question doesn't reach the items that are loaded with meaning. The right question is 'is this honoring the memory, or hiding from it?'" **Point 3 — Maintenance is the actual product. The transformation is just the trailer.** > "I'll be honest — most professional organizing in this country is sold as a one-time event. Day in, day out, before-and-after, you're done. And then your life keeps moving. New things come in. Old patterns return. Six weeks later you're standing in the pantry frustrated that 'it never sticks.' > > The reason it doesn't stick is because no one taught your nervous system the *new pattern.* That takes about six months of practice with someone who's already done it. > > Which brings me to what I'm offering." --- ### 4. The offer · 15 min — "What's actually in The Mid-Year Reset" **Walk through it on screen if you can. Or just verbally — slowly.** > "The Mid-Year Reset is six months of partnership. Ten homes. Here's what's in it. > **One** — A full home reset. Up to 24 hours of organizing, typically across 2–3 sessions. Pantry. Closets. Primary spaces. Whatever's been costing you peace. My team and I show up. We bring everything we need. > **Two** — Six months of monthly follow-up resets. 90 minutes a month. Six visits. *This is the part most organizers don't sell.* It's also the part that decides whether the work holds. We sort what came in. We talk about what's slipping. We re-set the systems for whatever season your life just walked into. > **Three** — Priority text access for the six months. The little questions. The 'hey, my mother just moved in for two weeks, what do I do with the guest room?' questions. Those used to cost my clients an hourly call. Now they cost a text. > **Four** — A photo and video archive of your before-and-afters. Yours to keep. *I'd love permission to use parts of it publicly* — that's the documentary side, and I'll explain the boundaries on that in a second — but the archive is yours either way. > **Five** — A printed copy of the *Letting Go with Love* workbook signed by Kate Fish, who's the licensed therapist I work alongside, and me. > **The investment is $7,997.** > If I bundled it out separately — the standard project, the six follow-ups, the priority access, the workbook — we're talking about roughly $11,500. The Mid-Year Reset price is $7,997 because I'm only doing 10 of these and I want them to feel like a partnership, not a transaction. > **About the documentary part.** I'm filming this year. I want to record an interview with you, get permission to share before-and-afters publicly, and get a short testimonial at the end. *You always have final say over what gets shared.* If you're a 'yes to the work, no to the camera' applicant — apply anyway. We can talk about it. > **Why a cap of 10?** Because I'm one person. The follow-up is what makes this work, and I can't be available to more than 10 households for six months without it stopping being good." --- ### 5. Q&A + close · 15 min > *Take questions live. Read them aloud. Answer fully. Don't rush.* **Anticipated questions to prep for:** - **"How do I apply?"** — `link in bio + pinned comment. Application takes 10 minutes. I read every one personally over the weekend.` - **"Can I do payments?"** — `Not first week. Full payment is what unlocks early access pricing. If you absolutely can't, hit reply on tonight's email and we'll talk.` - **"My house is REALLY bad. Am I disqualified?"** — `No. The application isn't a judgment. Some of my best work has been in homes that started in really tough places.` - **"What's the difference between this and just hiring you for a regular project?"** — `Six months of monthly resets, priority access, and a price that bundles all of it.` - **"What if I'm not in the cohort but want help?"** — `The workbook is $9 at letting-go.pages.dev. It's the next-best version of working with me. And I'll have another cohort in the fall.` - **"What if I apply and you say no?"** — `I might. If I don't think I'm the right fit for your home, I'll tell you, and I'll often refer you somewhere better. That's part of the application.` **Close:** > "OK — we're at an hour. I'm going to wrap. > > If you've been here the whole time, thank you. The application link is pinned in the comments and in the email I sent this morning. **Cart closes Sunday at 11:59pm CT.** I read every application this weekend. I'll be reaching out to selected homes by Sunday evening. > > If it's a yes — apply tonight while it's fresh. If it's not a yes for now — get the workbook, follow my Saturday FAQ live, and come back when the season is right. > > Thank you for showing up tonight. I'll see you in the inbox." --- ## What to do AFTER the live **Within 30 minutes:** - Download the IG Live recording - Schedule E8 in Klaviyo (the "in case you missed it" email) for **9pm CT same night** **Tomorrow morning:** - Pull 3 short clips (30–60 sec each) from the live for IG Reels in week 3 - Pick the best moment for an "After Live" Reel: usually it's the part where Nichole gets emotional or the part where she explains the dishes story **Weds + Sat:** - Sat 7pm CT casual FAQ live (no slides, no script) - This one is shorter — 30 min. Just answer comments.