# Sales Page Copy Two pages. Build them as new pages in the existing OBD website (`/the-mid-year-reset` and `/letting-go-workbook`) — they should feel native to the brand. --- ## Page 1 — `/the-mid-year-reset` ### HERO (full-bleed sage gradient, like the app cover) **Eyebrow:** > Applications open · 10 homes only · Closes Sunday at midnight **Headline (Cormorant italic, large):** > A six-month partnership for the woman whose home stopped feeling like rest. **Subhead:** > Ten homes in DuPage, Kane and Will counties. A full reset. Six months of monthly follow-ups so it actually stays. Application required. **CTA button:** *Apply for the Mid-Year Reset* **Secondary link:** *Watch Monday's live* --- ### SECTION 1 — "This is for you if…" (cream background) (Use the app's `checklist` style — gold dots, serif italic) > This is for you if… > > ◦ You walk into one specific room and your shoulders climb to your ears. > ◦ You've already tried the Container Store, the bins, the Sunday-night reset, and it never quite holds. > ◦ You're not dealing with hoarding. You're dealing with a house that doesn't function for the life you actually live. > ◦ You've been carrying grief, transition, or a long season of "I'll get to it" — and the house knows. > ◦ You don't want a one-day clean-up that slips. You want six months of someone holding it with you. > ◦ You're prepared to do this with intention. Not casually. --- ### SECTION 2 — What's included (the offer breakdown) **Eyebrow:** *What's in it* **Heading:** *Six months. Five things.* A vertical list with sage Roman numerals (matches the app's exposure ladder): > **I. A full home reset** > Up to 24 hours of organizing on-site, typically across 2–3 sessions. We start with the room that's costing you the most peace. We finish whatever's most overdue. > **II. Six monthly follow-up resets** > 90 minutes a month. Six visits. We sort what came in. We talk about what's slipping. We adjust the systems for whatever season your life just walked into. *This is the part that makes the work hold.* > **III. Priority text access for six months** > The small questions, the in-between moments. "My mom is moving in for two weeks — what do I do with the guest room?" Used to be a billable call. Now it's a text. > **IV. A photo and video archive of your before-and-afters** > Yours to keep. With your permission, parts may be used in The Mid-Year Reset documentary I'm filming this year — but you have final say over everything that's shared. > **V. A signed copy of *Letting Go with Love*** > The workbook by Kate Fish, LMFT and me. Hand-signed. Mailed to you the week we begin. --- ### SECTION 3 — Investment (the math) **Eyebrow:** *Investment* A simple comparison table (sage borders): | | Standard project | The Mid-Year Reset | |---|---|---| | Full home reset | ✓ | ✓ | | Six monthly follow-ups | — | ✓ | | Priority text access | — | ✓ | | Photo/video archive | — | ✓ | | Signed workbook | — | ✓ | | **Investment** | **$5,000–6,000** | **$7,997** | | **What you'd pay separately** | — | **~$11,500** | > *The price isn't a discount. It's a bundle of work I usually only sell to repeat clients.* --- ### SECTION 4 — The story (Megan) (Use the app's `story` block style — sage-50 background, sage-400 left border) **Story label:** *A note from Nichole* The Megan story, paraphrased to ~200 words. Focus on the doorway moment and the line *"This isn't the worst room I've ever seen. All you have to do is make decisions."* --- ### SECTION 5 — How it works **Eyebrow:** *The process* Five horizontal steps: > **1. Apply** — 10 minutes. I read every application over the weekend. > **2. Discovery call** — If we're a fit, a 30-minute video call to walk through your home together. > **3. First on-site session** — My team and I show up. We start where it's heaviest. > **4. Continued sessions** — We finish the reset across 2–3 days, scheduled in your rhythm. > **5. Six months of monthly follow-ups** — 90 minutes each. Predictable. Gentle. Real maintenance. --- ### SECTION 6 — FAQ (accordion) > **Where do you work?** DuPage, Kane, and Will counties. About 25–30 miles from Aurora, IL. If you're outside that radius, hit "apply anyway" and we'll talk. > **What if my home isn't far enough along to need this?** This isn't an emergency service. Some of the best Mid-Year Reset clients have homes that look fine to outside eyes but stopped supporting their lives. Apply anyway. > **Can I do a payment plan?** Not in week 1. The full price is what unlocks the early-access offer. If we re-open seats in week 4, payment plans of 2 or 3 will be available — but the early-access bonuses (priority text access, signed workbook) stay with first-week buyers. > **What if I'm a 'no' on the documentary part?** Apply anyway. We can talk about a quieter version. The work matters more than the camera. > **What if you say no to my application?** I might. If I don't think I'm the right fit, I'll tell you and try to refer you somewhere better. > **When does this start?** First sessions begin within 3 weeks of acceptance. The full six-month follow-up clock starts the day of your first session. --- ### SECTION 7 — Final CTA (Full-bleed sage) **Heading:** *Ten homes. Closes Sunday.* **CTA:** *Apply for the Mid-Year Reset* **Below the button:** > The application takes ten minutes. I read every one personally. --- ## Page 2 — `/letting-go-workbook` (This is the $9 companion — keep it short and emotional) ### HERO **Eyebrow:** *A workbook by Nichole Gehman & Kate Fish, LMFT* **Headline:** > Letting Go with Love. **Subhead:** > A gentle, interactive workbook for releasing the things — and the stories — you've been quietly carrying. **CTA:** *Get instant access — $9 lifetime* --- ### SECTION 1 — What's inside > ◦ Seven journeys. Read at your own pace. > ◦ An interactive **Exposure Ladder** for the items you can't quite let go of — built on real psychology. > ◦ A **15-minute Reset timer** with ambient music, a pulsing aura, and rotating gentle prompts. Builds your streak. > ◦ A **daily check-in** that maps how home feels week-over-week. > ◦ A **breath pause** anywhere in the app — 4-7-8 breathing with a soft animated orb. > ◦ Worksheet prompts that auto-save to your device. Edit anytime. > ◦ A **My Notes** hub that aggregates everything you've written. --- ### SECTION 2 — Who it's by Two columns. Photo + bio: **Nichole Gehman** — Professional Organizer & founder of Organize by Designe. Has worked in hundreds of homes across DuPage, Kane and Will counties. Believes most clutter isn't disorganization — it's emotion that hasn't found a home yet. **Kate Fish, LMFT, PMH-C** — Licensed marriage and family therapist, founder of Graceful Therapy in Oswego, IL. Helps individuals navigate trauma, grief, and life transitions. The clinical voice behind the *Thinking Traps* and *Exposure Ladder* sections. --- ### SECTION 3 — A pull quote > *"You do not have to carry it all. The weight you feel is not a permanent fixture of your life."* > > — From the welcome letter --- ### SECTION 4 — What you get for $9 > ◦ Lifetime access on any device > ◦ All future updates included > ◦ No login. No subscription. Your work saves automatically. > ◦ A small kindness to your future self. **CTA:** *Get instant access — $9 lifetime* --- ### SECTION 5 — Light FAQ > **Is this a PDF?** No. It's a web app you use in your browser. Works beautifully on phone, tablet, and desktop. We'll email a printable PDF version too if you want one. > **What if I want to work with Nichole directly?** That's what The Mid-Year Reset is for — see [the cohort page](/the-mid-year-reset). > **Will my notes save?** Yes. Everything you write saves to your own device. We don't store any of it on a server.