# Documentary Cohort Application — Form Questions

**Build in:** Tally, Typeform, or GHL Forms (Tally is fastest)
**Length goal:** 10 minutes to fill out, completely
**Submit destination:** Klaviyo `applied` segment + email to Nichole

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## Section 1 — The basics

**1.** Your full name *(short text)*

**2.** Email *(email)*

**3.** Mobile *(phone — for SMS confirmations later, optional)*

**4.** What town do you live in? *(short text — Nichole filters by service area)*

**5.** Roughly how many bedrooms is your home? *(dropdown: 1–2 / 3 / 4 / 5+)*

**6.** Who else lives there? *(short text — kids' ages, partner, parents, pets)*

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## Section 2 — The home

**7.** What rooms or spaces in your home are weighing on you most? Mark all that apply. *(checkboxes)*
- Pantry / kitchen
- Primary closet
- Linen / hall closets
- Kids' rooms
- Home office / paperwork
- Garage
- Basement
- Attic
- Bathrooms
- Entry / mudroom
- Guest room (or "the room that holds everything")
- Outdoor / shed
- Other (specify)

**8.** If only ONE room got fully reset and stayed that way for six months, which one would change your life the most? *(short text)*

**9.** When you walk into your hardest room right now, what does your body do? *(long text — guided by the language of Journey 1: jaw, shoulders, breath)*

**10.** On a scale of 1–10, how heavy does this feel right now? *(slider)*
- 1 = "I've got this, I just need a hand"
- 10 = "I don't even know where to start"

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## Section 3 — The why

**11.** What's the season of life you're in right now? *(checkboxes — multiple OK)*
- Empty nesting / kids leaving
- New baby or growing family
- Loss or grief
- Divorce or separation
- Downsizing or moving soon
- New job / big career shift
- Caregiving for a parent
- Just busy and exhausted
- I'm honestly not sure
- Other (specify)

**12.** What in your home is keeping you from feeling rest? *(long text — this is the question I told you about in the email)*

**13.** Who or what would benefit most if your home actually settled? *(short text — opens the door to family / partner / health framing)*

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## Section 4 — Logistics & fit

**14.** How did you hear about the Mid-Year Reset? *(checkboxes)*
- Email from Nichole
- Instagram
- A friend
- Meta ad
- Other (specify)

**15.** Have you worked with a professional organizer before? *(yes / no)*

If yes — *(conditional follow-up)*: What worked? What didn't?

**16.** This is a $7,997 investment, paid in full to start the program in the cohort. **Are you in a position to invest fully if accepted?** *(yes / no / not yet, but I want to be considered for re-open week)*

**17.** This program runs for six months from your first session. **Are you available for one 90-minute follow-up visit per month for six months?** *(yes / no — flexibility is fine but commitment matters)*

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## Section 5 — The documentary part

**18.** As part of this cohort, I'd love permission to: *(checkboxes — pick all you're comfortable with)*
- Record a written interview with you about your home and life
- Photograph your before-and-afters
- Record short video clips of you and me working together (face optional)
- Capture a 5-minute video testimonial at the end of the six months
- Use any of the above in marketing, with your final approval each time

> *You can apply with NONE of these checked. The work matters more than the camera. We can find a quieter way.*

**19.** Anything else you'd like me to know before I read this? *(long text)*

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## After submit

**Thank-you screen:**

> Thank you. Truly.
>
> I read every application personally over the weekend. You'll hear from me by Sunday evening, whether it's a yes, a not-yet, or a let's-talk.
>
> In the meantime, I'd love for you to spend ten minutes with the workbook Kate Fish, LMFT, and I made together. It's the closest thing to having me in your home — and the work in it lines up exactly with what we'd do in our first session.
>
> 👉 [Letting Go with Love — $9](https://letting-go.pages.dev)
>
> See you soon,
> Nichole

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## Klaviyo automation triggered by submit

- Add applicant to `applied-mid-year-reset-2026` segment
- Send a confirmation email immediately (auto)
- Tag with their season-of-life answers (Question 11) for future segmentation
- Notify Nichole at her personal email