# Daily Social Content — 28 days

**Goal:** Keep Nichole visible on Instagram every day during the launch without her having to invent the content. Each day is one prompt — pick the format she has time for (Reel, story, post, or just a comment under someone else's).

**Brand reminders:** First-person voice, single-room photo or selfie, gentle tone, no urgency-bait. Each post links back to the relevant week's CTA in bio.

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## Week 1 — Reactivate (her own audience needs to remember she exists)

| Day | Format | Prompt | Bio link |
|---|---|---|---|
| **Mon** | Story carousel | "Where I'm sitting right now and what I'm working on" — a peek at her notebook, the tripod, her coffee. Honest. | letting-go.pages.dev |
| **Tue** | Reel (60 sec) | Open the dishes story — show a similar cabinet, tell the 7-sets story in voiceover. End on the line "We're not really organizing stuff. We're organizing stories." | letting-go.pages.dev |
| **Wed** | Static post | A photo of her own small countertop reset. Caption: *"I cleared this in 3 minutes before sitting down. I'm not failing — I'm regulating. There's a difference."* | letting-go.pages.dev |
| **Thu** | Story Q box | "Ask me anything about home organizing" — answer 3–5 over 24 hrs in story replies. | letting-go.pages.dev |
| **Fri** | Reel | "The 15-minute reset I do every night before the couch." Show her doing it in real time, sped up. | letting-go.pages.dev |
| **Sat** | Static post | One photo: a single beautifully organized drawer. Caption: *"Most people think 'organized' looks like Pinterest. It looks like this. A drawer that doesn't fight you. That's the bar."* | letting-go.pages.dev |
| **Sun** | Story | A weekend reset image with the line: *"I made a small thing. Nine dollars. Letting Go with Love. Link in bio."* — soft launch the workbook to followers who didn't see the email. | letting-go.pages.dev |

---

## Week 2 — Prime (introduce the cohort idea without selling)

| Day | Format | Prompt | Bio link |
|---|---|---|---|
| **Mon** | Reel | "Why I bought a tripod last week." Mirror E4. Tease that she's filming this year. End on: "Applications open in two weeks." | application waitlist |
| **Tue** | Static post | Photo of her tripod + iPhone setup. Caption: *"Most documentaries are filmed by other people. This one isn't."* | application waitlist |
| **Wed** | Reel | "I'm done with one-time projects." Walk through why she's adding 6 months of follow-up. | application waitlist |
| **Thu** | Story carousel | A 10-slide breakdown of "what's actually included" in The Mid-Year Reset. Use the page-1 sales page as the source. | application waitlist |
| **Fri** | Story Q box | "What's the room that's costing you the most peace right now?" Save the answers — use them as social proof later. | application waitlist |
| **Sat** | Reel | Behind-the-scenes of her with a real client (with permission). 30 seconds, no faces, just hands sorting. | application waitlist |
| **Sun** | Static post | "Tomorrow at 9am applications open. 10 homes." A simple image with the count. | application waitlist |

---

## Week 3 — Open cart

| Day | Format | Prompt | Bio link |
|---|---|---|---|
| **Mon AM** | Story countdown sticker | "Applications are LIVE. Comment OPEN and I'll DM you the link." | application form |
| **Mon PM** | **Live** | The 60-min webinar. **(See `03-webinar-script.md`.)** | application form |
| **Tue** | Reel | A 60-sec clip pulled from Monday's live — the strongest 60 seconds. (Usually the dishes story.) | application form |
| **Wed** | Static post | "Brenda's note." Use the testimonial from E11 as a quote card. | application form |
| **Thu** | Reel | "About the price." Mirror E10 — explain the math in 60 seconds. | application form |
| **Fri** | Story | "I'm reading applications this weekend. If you've been thinking about it — today's the day." | application form |
| **Sat** | **Live** | 30-min FAQ live. Casual. No slides. Answer comments. | application form |
| **Sun** | Story | Final-day countdown sticker. *"Closes at midnight."* End-of-day story: "Thank you. We close at midnight." | application form |

---

## Week 4 — Re-open

| Day | Format | Prompt | Bio link |
|---|---|---|---|
| **Mon–Wed** | **Silence on offer.** Post one peaceful, non-launch image (a sunrise, a folded blanket) with no CTA. Let the close land. |
| **Thu** | Static post | "Two slots reopened. Different terms — payment plans now available, but no early-access bonuses. Saturday at midnight closes it for real." | application form |
| **Fri** | Reel | A casual 60-sec video — no edit. "Ok one quick update — here's why I reopened." | application form |
| **Sat** | Story countdown | All-day countdown stickers. End with a simple "Thank you. We're full." | n/a |
| **Sun** | Static post | "All ten homes confirmed. To everyone who applied — you're in my inbox. To everyone watching — see you in the workbook." | letting-go.pages.dev |

---

## Tone reminders for every single post

- ✅ Use the word "I" more than "we"
- ✅ Show one room, one detail, one face. Not stock photos.
- ✅ When in doubt, lower the energy. The whole brand is *exhale*.
- ❌ Never use urgency words like "DON'T MISS OUT" or "LAST CHANCE!"
- ❌ Never use all caps in headlines
- ❌ Don't run a giveaway during the launch — splits the audience