The Mid-Year
Reset.
Three weeks. Two live calls. Two offers (one local, one global). One hard close on Friday June 12 — three scarcity levers expire at the same midnight.
The Daily Action Plan.
This is the file Nichole opens every morning. One card per day. Today's email, today's IG story sequence, the three talking points she should hit out loud, what's running on ads, what to post in Skool. Full matrix in 06-daily-content.md.
🔗 The standing CTA — every single day
From May 25 → Jun 12 the bio link is the Inner Circle on Skool. It does not change. Every story, every reel, every comment back to a DM ends with "link in bio."
The line Nichole says in some form every single day
She doesn't read it verbatim. She says it in her voice. But every single day at least one of her stories or her daily email names both audiences — Local AND International — so neither one self-disqualifies.
Week 1 — Domain warmup · May 25 → May 31
- "I'm putting something together. Not selling anything yet. Just asking."
- "I'll read every single reply. That's not a line."
- "More soon — for my women here in the Chicago suburbs, and for my women from anywhere else in the world."
letting-go.pages.dev (Inner Circle goes live Wed)- "Reading every one. Keep them coming."
- "Some of you are in my service area, some are halfway around the world — same answers, same rooms."
- "Something opens Wednesday. A small room online for women going through this."
letting-go.pages.dev- "I opened the Inner Circle today. Link in bio."
- "Free until June 12. After that, $30 a month. Today's the day to lock yourself in for life."
- "Locals — something specifically for you, coming next Thursday. International — something specifically for you, coming the Tuesday after."
<SKOOL_URL> — switch today and never change it through Jun 12- "Today's email is a story — about a woman with seven sets of grandma's china."
- "Grief lives in storage. Most organizers don't talk about that."
- "Both my locals AND my women from anywhere — this story is for you. Circle is open."
<SKOOL_URL>- "Two live conversations in the next two weeks. Both inside the Inner Circle."
- "Thursday is local-only. Tuesday after is for everyone."
- "Free until June 12. After that, $30/mo for new members."
<SKOOL_URL>- "No agenda Saturday. Just here."
- "If you're in the Circle, drop your reset photo. Locals and international, both."
- "Two surprises coming this week and next. Free Circle until June 12."
<SKOOL_URL>- "Two weeks from tonight — Friday June 12 at midnight — three things close."
- "Premium (10 spots, local). DIY (everyone, anywhere). Free Inner Circle for life."
- "Founding members locked at lifetime free. After June 12, $30/mo for new members."
<SKOOL_URL>Week 2 — Prime + 🎤 LIVE 1 · Jun 1 → Jun 7
- "For 8 years I watched the same pattern. Work goes great. Three months later it's slipping."
- "That's a missing follow-up, not a discipline problem. Thursday is about that."
- "Thursday is for locals. Tuesday after is for everyone. Both inside the Circle."
<SKOOL_URL>.<SKOOL_URL>- "Three days until Thursday. No deck, no script."
- "First reveal is for the Chicago suburbs — Aurora, Naperville, Wheaton, anywhere west of the city. If you're not local, Tuesday's reveal is for you."
- "Inner Circle is the room. Link in bio."
<SKOOL_URL><PRICE>- "Tomorrow at 7. In the Circle. Link in bio."
- "Locals — this one's for you. Tuesday after, the second one's for everyone."
- "Inner Circle is free until June 12. Today's a good day to join."
<SKOOL_URL>- "This one is for women in the Chicago suburbs — Aurora, Naperville, Wheaton, anywhere west of the city. Ten homes. Three months of my calendar."
- "Tuesday I'm announcing something else — for everyone, anywhere."
- "All the details — pricing, what's included, the application — live inside this Circle."
<SKOOL_URL>- "6 of 10 premium spots left. Local applicants only — Chicago suburbs, west side."
- "If you're not local, Tuesday's reveal is for you. Same Circle."
- "Both Live calls are inside the free Inner Circle."
<SKOOL_URL>- "The premium math: ~$12K of work bundled at <PRICE>."
- "Tuesday's reveal — much smaller dollars. $500 for 3 months DIY, for everyone."
- "Both inside the same free Circle. Founding access closes June 12."
<SKOOL_URL>- "Tuesday's the second reveal — and it's not local. It's for everyone."
- "The price is what makes it interesting. I'll tell you live."
- "5 of 10 premium spots still open."
<SKOOL_URL>Week 3 — 🎤 LIVE 2 + 🔒 Hard close · Jun 8 → Jun 12
- "Tomorrow at 7. The second reveal. International, local — doesn't matter, this one's for everyone."
- "$500 today. $1,000 next round. The price is the bonus."
- "Premium has 4 of 10 left — local only. Inner Circle is the room for both."
<SKOOL_URL>- "This one is not local. It's for everyone — Sydney, Charlotte, anywhere."
- "$500 today. Next iteration is $1,000. The price is the bonus."
- "Friday at midnight, this $500 disappears AND the premium spots close AND the free Circle goes to $30/mo."
<SKOOL_URL>- "Three things expire at the same midnight Friday. I'm in the Circle all day."
- "Premium is local-only. DIY is for everyone, anywhere. Free Circle is for both."
- "DM me 'in' if you want me to walk you through which one is right for you."
<SKOOL_URL>- "48 hours. Premium (locals). DIY ($500 today, $1,000 after Friday). Free Circle ($30/mo Saturday)."
- "I'm in the Circle answering everything all day today and tomorrow."
- "Both groups — local and international — have a home here. Pick the door that fits."
<SKOOL_URL>- "Tonight at midnight, three things close. No extensions. No encore."
- "Locals — premium spots close. International — DIY price doubles Saturday. Both — free Circle becomes $30/mo tomorrow."
- "If it's a yes, this is the moment. Link in bio."
<SKOOL_URL>Full per-day matrix with all story frames, ad creatives, and Skool post specifics is in 06-daily-content.md.
Two offers, two reveals.
The Inner Circle (Skool) is the reward — free lifetime access. The two offers revealed inside it are the surprises. One local-only and private. One global, anchored against double its price.
The Mid-Year Reset Cohort
Three months of my calendar. Ten local homes. Private — no public sales page anywhere.
- Full home reset · up to 24 hrs on-site
- Six monthly 90-min follow-ups
- Priority text access · 6 months
- Photo + video archive
- Signed copy of Letting Go with Love
- Lifetime Inner Circle access (founding rate)
- 50% guarantee + 3 free months if no shift by month 3
Take Control of Your Home
Weekly call. My method. The $500 IS the bonus — half off next round.
- 12 weekly live calls (60–90 min)
- 3–5 hotseat slots per week
- The full Letting Go with Love workbook
- Lifetime Inner Circle access (founding rate)
- All recordings · watch any time
- Works in any home, any starting point, anywhere with internet
Brand voice on price: "The investment is set against the transformation, not the bin count." Use this exact phrase wherever a price comes up.
Three levers, one midnight.
The single biggest pressure moment of the launch. Three things disappear at the same minute. The audience hears it as one drumbeat from Wednesday Jun 10 onward.
What expires Friday Jun 12 at 11:59pm CT
How the drumbeat plays out
From Wed Jun 10 onward, every email + IG story + ad references the same midnight. Not three countdowns. One.
- Wed Jun 10: E17 names all three publicly for the first time.
- Thu Jun 11: E18 — "48 hours · three things close at the same midnight." Table of all three in one email.
- Fri Jun 12 morning: E19a — "Tonight at midnight."
- Fri Jun 12 8pm CT: E19b — "Four hours."
- Fri Jun 12 11:59pm CT: All three levers expire simultaneously. No extensions. No encore. No re-open.
Three weeks. One arc.
Mon May 25 → Fri Jun 12. Domain warmup, then priming + LIVE 1, then LIVE 2 + hard close.
Daily emails + IG stories. Skool soft-opens Wed.
Hot-segment first (~150–250). Asking for replies, not clicks — Gmail's strongest deliverability signal. Skool community opens Wed May 27 with dual-audience messaging (local + international). No ads yet. No price mentions. No offer reveal.
Prime the limits of regular service. Reveal premium Thursday. Push the 10 local spots Fri–Sun.
Brand-awareness retargeting ads on Mon Jun 1. Countdown ads Tue/Wed. Thu Jun 4 at 7pm CT: LIVE 1 inside Skool — premium cohort reveal (locals only, private). Fri–Sun: push the 10 spots. Sun teases LIVE 2.
Tuesday LIVE 2 reveals DIY. Wednesday: drumbeat begins. Friday midnight: hard close.
Tue Jun 9 at 7pm CT: LIVE 2 inside Skool — DIY cohort reveal ($500 today, $1,000 next iteration; for everyone, anywhere). Wed onward: aggressive multi-offer push. Fri Jun 12 at 11:59pm CT: three scarcity levers expire at the same minute.
What does NOT happen
- No formal webinar. Two casual lives inside Skool. No slides, no script.
- No Batman Week 4 re-open. Fri Jun 12 is the end. If we miss numbers, that's data for launch #2.
- No referral engine. Nichole's operational work, out of scope.
Pending decisions.
Two things Nichole needs to decide before specific emails go out.
<PRICE> placeholder across emails, sales page, and the live-call talking points. E10 (Wed Jun 3) references "I'll share the number tomorrow," so the price has to be set before that email sends.Skool is the gate.
Both offers reveal only inside the Inner Circle. Emails and ads route there, not to application pages. The Circle itself is the reward — the offers inside are the surprises.
For women in the western Chicago suburbs
They get the in-person Premium Cohort (Surprise 1). They get the founding-member free lifetime Circle access. They get daily community with other local women.
For women anywhere else
They get the DIY Cohort (Surprise 2) — $500 today vs $1,000 next iteration. They get the founding-member free lifetime Circle access. They get daily community with women across time zones.
The $9 detail (clarified)
$9/mo is what OBD pays Skool to host the community. It's not the member price — never was. The community breaks even for OBD at one paid member after Jun 12. The "free now" period is effectively zero cost past the first paying member next month.
The founding-member pinned post
💵 Sat Jun 13 onward — New members join at $30/month.
You — every single one of you in here right now — are locked at lifetime, no recurring charge, ever.
The premium stack.
~$12,600 of real value, sold at <PRICE>. Hormozi-style bundling — the price is what the bonuses justify.
The guarantee
I can offer this because I've never had a client get to month 3 and not feel it. But I want you to know I'm staking my fee on it. — Nichole
The DIY stack.
$2,410 of real value at $500 — the founding-cohort price. The $500 itself IS the bonus — next iteration is $1,000.
Built on Hormozi. Visibly.
Nichole is re-reading $100M Offers. Every move below is mapped to a chapter so she can see the framework in action.
The Value Equation
Value = (Dream Outcome × Perceived Likelihood) ÷ (Time Delay × Effort & Sacrifice)
| Hormozi term | How we use it | Chapter |
|---|---|---|
| Dream Outcome | A home that exhales. A nervous system that doesn't tighten when you walk in. | Value Equation |
| Perceived Likelihood | Live access to Nichole + a roster of women already mid-journey in Skool, locals + international together. | Value Equation |
| Time Delay | Daily prompts, two lives, reset starts the day they join. | Value Equation |
| Effort & Sacrifice | Skool is free until Jun 12, browser-based, one-click. Works from anywhere. | Value Equation |
| Anchoring | $1,000 future DIY → $500 today. $30/mo new Skool → $0 founding lifetime. | Pricing: The Value Flip |
| Stacking | ~$12,600 of bundled real value sold at <PRICE>. | Bonuses |
| Scarcity | 10 local homes. Cap is real, not theatrical. | Scarcity |
| Urgency | Friday Jun 12 midnight · three levers expire at the same minute. | Urgency |
| Risk Reversal | 50% refund if no shift by month 3 + 3 free months continue. | Guarantees |
| Naming | "The Mid-Year Reset" / "Inner Circle" / "Take Control of Your Home" | Enhancing the Offer |
The daily email sequence.
One email per day plus double-sends on the two live days and the Friday close. Click any email to expand the gist. Full copy in 01-emails.md. Hot-lead emails E5 onward carry the survey-personalization merge tag at the top.
Week 1 · Warmup (Hot only → broadens Thu)
The one question — "what's the one room in your home that, if it were finally settled, would change the way the rest of your week feels?" Replies feed the merge tag.
Shares 3 replies anonymously. Locals + international. Teases "something opens tomorrow."
First Skool invite. Names both audiences and the founding-rate close on Fri Jun 12.
The dishes story. Names the two coming reveals (Thu local, Tue international).
The first email with the survey merge tag at top. Names LIVE 1 (locals), LIVE 2 (everyone), Friday close (three levers).
Short, quiet email. Two reminders: Circle is open, founding rate locked.
Two weeks out from Friday close. Names the three levers + both audiences.
Week 2 · Prime + LIVE 1 reveal
The "session goes great, three months later it's slipping" pattern. Brand-awareness ads on.
Short logistics email. Names "first reveal local, second reveal international."
Resolve <PRICE> before this email sends. Logistics + Skool invite + founding-rate reminder.
Short morning-of reminder. "This first reveal is for the Chicago suburbs only (Aurora, Naperville, Wheaton and nearby). If you're not, Tuesday's reveal is for you."
Post-live email within 30 min. 3-sentence recap. Replay in Circle 24 hrs.
Megan story. "6 of 10 local spots. Outside the area? Tuesday's reveal."
The price defense. "Investment is set against the transformation, not the bin count."
Tee up LIVE 2. Acknowledge the women who replied with "wrong area, wrong season, wrong budget."
Week 3 · LIVE 2 + Hard close
Two-thing email: tomorrow's live + premium status.
Short morning-of reminder. "Not local. For everyone, anywhere."
Post-live email. Full DIY offer. Anchored against $1,000 future. "The $500 IS the bonus — half off the next round."
First email naming all three scarcity levers in one place. Premium (locals), DIY (everyone), free Circle (both).
Table of all three. "Yes-if-I-move-now? Friday is when 'now' stops being a choice."
Direct. References yesterday's email instead of recapping. "I'll be at my desk all day."
Three sentences. "I won't reopen any of them on these terms."
The live calls.
If it sounds scripted, you're doing it wrong. No deck. No slides. Just Nichole at the kitchen table. 30–60 min each. Full talking-point sheets in 03-live-call-scripts.md.
Thursday June 4 · 7pm CT · Inside Skool
Reveals: Surprise 1 — The Mid-Year Reset Cohort — 3 months of calendar, 10 LOCAL homes only, in-person delivery, private (no public sales page).
- Open · "Hi. I'm waiting a minute for everyone." Read names. Set agenda.
- Frame: tonight, something I've never sold publicly. Ten LOCAL homes — the Chicago suburbs west of the city (Aurora, Naperville, Wheaton and nearby). If you're not local, stay anyway — Tuesday's reveal is for you.
- Megan's doorway story — the sweatshirt, the line, the shoulders dropping.
- The pattern across hundred-plus homes: work right, return missing.
- The shift: I'm done with one-time projects. Six months of partnership.
- Walk through the stack verbally, slowly.
- The price
<PRICE>. "Investment is set against the transformation, not the bin count." - The documentary part. You always have final say.
- The 50% / month-3 guarantee.
- Close: application is pinned in the Cohort channel. I read every one. Replay 24 hrs.
Tuesday June 9 · 7pm CT · Inside Skool
Reveals: Surprise 2 — Take Control of Your Home — $500 / 3-month DIY group, weekly hotseats. The $500 IS the bonus (half off next round).
- Open · "Drop a 'hi' in chat with your favorite room in your house."
- Frame: last week the local ten-spot. Tonight, the not-local thing — for everyone, anywhere.
- Acknowledge the gap: women who can't do the ten-spot (wrong area, wrong season) but still want my brain.
- The reveal: 3-month DIY cohort. Weekly call. Method + hotseats.
- Walk through the stack: 12 calls, hotseats, workbook, Circle access.
- Price: $500 today through Friday. Next iteration: $1,000. The $500 IS the bonus.
- What it's NOT: not me in your house, not the ten-spot, not coaching.
- Who it's for: women anywhere — Charlotte, Sydney, Maine, anywhere with internet.
- The Friday connection: three things, same midnight.
- Close: sign-up's in chat + pinned. I'm in the Circle all week.
The creative pack.
All ads from Wk 2 onward route to Skool, not application pages. Sage palette. Real photos of Nichole. Frequency cap 5/wk per person.
Week 2 · Brand awareness (Mon Jun 1 on)
The hardest room
Soft photo of closed door, slight light under. CTA → Skool.
Seven sets of dishes
Vintage china photo. Grief-as-clutter angle.
Nichole on camera
Selfie-style. Honest. Tease both reveals coming.
Countdown ads (Mon–Thu Jun 1–4 → LIVE 1)
"3 days until the reveal."
"2 days."
"Tomorrow at 7pm CT."
"Tonight. 7pm CT."
Push ads (Fri Jun 5 – Mon Jun 8)
6 of 10 → 4 of 10
Daily-refresh ad. Update the count each morning.
Megan's doorway
Pull quote card. Soft cream.
Hard-close ad (Wed–Fri Jun 10–12)
Three things close at the same midnight
Sage card with the three levers listed. Boost budget +50% for last 48 hrs. Cut spend Saturday 1am.
Recording punch list.
She films in batches, not daily. Block these days on the calendar now. Outfit: soft cream cardigan or sage button-down, no makeup-artist polish.
Launch checklist.
Click any item to mark done. Saves to your browser automatically.
Pre-launch · Tech (by Fri May 23)
survey_room_answer created for merge-tag personalization<PRICE> + DIY $500Pre-launch · Skool (by Wed May 27)
Pre-launch · Creative + decisions
<PRICE> with Nichole (before Wed Jun 3)Pre-launch · Email
Week 1 (May 25 – May 31)
Week 2 (Jun 1 – Jun 7)
<PRICE> resolved)Week 3 (Jun 8 – Jun 12) · HARD CLOSE
Post-launch (Sat Jun 13 on)
The files.
Every markdown file in /launch/assets/. Open them for the full text.